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ZEE5 Chills with 'Gaami': India's First Press Conference in a Snow Kingdom

Friday, April 12, 2024 • Telugu Comments
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ZEE5, the popular streaming platform, took a unique and chilling approach to promote the release of "Gaami," the epic survival drama starring "Mass Ka Das" Vishwak Sen. In a groundbreaking move, ZEE5 organized India's first-ever press conference held within a snow kingdom, immersing attendees in the film's breathtaking Himalayan setting.

"Gaami," which captivated audiences with its unique storyline upon its theatrical release on March 8th, 2024, is now available for streaming on ZEE5. To celebrate its arrival on the platform, ZEE5 recreated the film's snowy mountainscape at Snow Kingdom India, offering media personnel a firsthand experience of the chilling atmosphere that plays a central role in the film. Both Vishwak Sen and "Gaami" director Vidyadhar Kagita praised ZEE5 for their innovative approach and expressed their excitement about bringing the film to a wider audience through the streaming platform.

"Few people could grasp the depth of 'Gaami's story during its theatrical run," shared Vidyadhar Kagita. "Now, with its release on ZEE5, viewers have the opportunity to watch it again, connect the missing dots, and truly appreciate the film's intricate narrative." Vishwak Sen, known for his dedication to his craft, spoke about the challenges he faced portraying an Aghora in the harsh Himalayan conditions. He endured the extreme weather for over two months without protective gear, immersing himself fully in the role. "The experience made me realize the fragility of life," he shared. "Despite initial doubts about the film's commercial success, 'Gaami' turned out to be the highest grosser in my career. It reinforced my belief in choosing stories that resonate deeply, rather than chasing conventional formulas."

ZEE5 South Vice President Marketing Loyd Xavier expressed his confidence in the film's success on the platform. "This unique initiative showcases our commitment to providing viewers with engaging and immersive experiences," he said. "We are grateful to the entire team and Snow Kingdom India for their efforts in bringing this vision to life."

With its captivating cinematography, soul-stirring music, and talented ensemble cast, "Gaami" promises to deliver an enthralling cinematic experience to viewers on ZEE5.

Don't miss your chance to embark on this epic journey. Watch "Gaami" now, only on ZEE5! #GaamiOnZEE5



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