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Why Netflix is targeting Tollywood?

Saturday, December 9, 2023 • Telugu Comments
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Why Netflix is targeting Tollywood?

Ted Sarandos, the dynamic CEO of the leading OTT giant Netflix, has been making waves since his arrival in India, grabbing the spotlight at every turn. His engagement began with attending the premiere of the Bollywood film "The Archies," which is currently streaming on Netflix and features a stellar cast including Agastya Nanda, Khushi Kapoor, Suhana Khan, Vedang Raina, Mihir Ahuja, Aditi "Dot" Saigal, and Yuvraj Menda in pivotal roles.

Why Netflix is targeting Tollywood?

Following the premiere, Ted Sarandos journeyed to Hyderabad, where he embarked on a series of meetings with top Tollywood stars. The snapshots of Ted Sarandos alongside legends like Chiranjeevi, Ram Charan, NTR, Mahesh Babu, Prabhas, Rajamouli, Allu Arjun, and emerging talents such as Vaishnav Tej, Sai Dharam Tej, Panja Vaishnav Tej, Naga Chaitanya, Dulquer Salmaan, and the esteemed Venkatesh have left everyone pleasantly surprised.

Why Netflix is targeting Tollywood?

Recognizing Ted Sarandos's role as the CEO of Netflix and the demands on his time, the frequency and breadth of his meetings with Tollywood luminaries in just three days have fueled speculation. Ted Sarandos had previously stated that India is a key market for Netflix, expressing confidence that the platform can achieve a staggering 100 million subscribers in the country. The increased Netflix subscriptions following the success of "RRR" and "Rana Naidu" have positioned the platform to actively pursue the rights to upcoming projects featuring industry heavyweights like Rajamouli and Prabhas.

Why Netflix is targeting Tollywood?

In expressing optimism about Netflix's future in India, Ted Sarandos asserted, "We will ultimately do great in India." The unfolding developments hint at a strategic and fruitful alliance between Netflix and the Indian film industry, promising exciting times ahead for both content creators and consumers. All eyes are on Ted Sarandos and what business dealings he will ink with the top Tollywood stars. Already speculation started about it and people are waiting for the official announcements.

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