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Thalapathy Vijay's 'Varisu' pre-release promotions masterplan stuns film industry

Thursday, December 8, 2022 • Tamil Comments
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Thalapathy Vijay's 'Varisu' is one of the biggies releasing on Pongal 2023 and reliable sources swear that the exact date is January 12th. The promotions for the wholesome entertainer is in full swing with the two singles "Ranjithame" and "Thee Thalapathy" already becoming charbusters.

There is just a little over a month for the grand release of 'Varisu' and more importantly there will be a head on clash with Ajith Kumar's 'Thunivu'. As the entire Indian film industry is in full anticipation of the epic clash, producer Dil Raju has massive plans for all the pre-release promotions that has the industry talking.

It is said that innovative 'Varisu' posters will be painted on long distance trains within Tamil Nadu as well as the rest of India. Similarly talks are on with the TN government to advertise on around 500 buses running all over the local and other neighbouring states.

Similar to what was done for Superstar Rajinikanth's 'Kabali' by Kalaipuli S Thanu, Dil Raju is also holding talks with major international airlines to paint them with 'Varisu' posters. Sources say that the top Tollywood producer has set aside a mammoth rupees five crores just for the grand audio launch funtion of 'Varisu' to be held at the Nehru Indoor Stadium in Chennai.

The same amount will also reportedly be spent for the audio launch of the Telugu version 'Vaarasudu' that is planned in Hyderabad. 'Varisu' is directed by Vamshi Paidipally with Thaman scoring the music. The film has Vijay and Rashmika Mandanna as the lead pair with a supporting cast of top character actors and actresses belonging to the Tamil and Telugu film industries.

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