Once upon a time, about thirty years ago, audio cassettes were widely used for listening to songs. Before that, gramophone records were used. Those who did not have the opportunity to watch movies again and again in theaters would buy cassettes that contained only dialogues, hoping to at least enjoy the dialogues.

The dialogue cassettes of Dana Veera Sura Karna, Sholay, Adavi Ramudu, and many other iconic films were sold like hotcakes back in time. The trend has ceased to exist in the early 2000s. Pushpa 2 is now reviving this trend.

Audiences have become accustomed to the songs-only trend. Now Pushpa 2 The Rule is working to change that. Dialogues related to important episodes without songs have been brought to YouTube for streaming on audio in the form of a Jukebox.

If this works out well, more films will follow this path. There are many dialogues in Pushpa 2 that would instantly garner attention. So, this might definitely work in the case of Pushpa 2.

Interestingly, even two months after its release, Pushpa 2 is still making sound in some form. The recently released OTT version on Netflix is also making a run for records.