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Premalu digital streaming rights acquired by the popular platform for a fancy sum

Monday, April 1, 2024 • Telugu Comments
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Premalu digital streaming rights acquired by the popular platform for a fancy sum

Premalu made waves in the Malayalam film industry, prompting attention even beyond its native region. Sensing the buzz it generated in Hyderabad, Karthikeya, the son of renowned filmmaker SS Rajamouli, swiftly secured the dubbing rights for the Telugu version. The Telugu adaptation hit screens on March 8, 2024, setting the stage for its digital debut.

Our sources have revealed that Disney+ Hotstar clinched the digital streaming rights for both the Malayalam and Tamil versions, slated to be available for viewers starting April 12, 2024. Turning our focus to the Telugu version's journey into the digital realm, Aha emerged as the victor in the fierce battle for its OTT rights. Initially poised for a partnership with Hotstar, the landscape shifted when producer Allu Aravind made a substantial investment to secure Aha as the exclusive OTT platform for Premalu in Telugu.

While plans are underway for its digital release, Aha, known for its strategic acquisitions of blockbuster content like Ambajipeta Marriage Band, is rumored to be eyeing a simultaneous launch alongside its Malayalam and Tamil counterparts on April 12, 2024. However, an official announcement is yet to confirm this alignment.

Premalu digital streaming rights acquired by the popular platform for a fancy sum

On the theatrical front, Premalu charmed audiences in Telugu, garnering a substantial revenue of close to Rs 15 crore and cementing its status as a blockbuster. SS Karthikeya's independent release strategy across various regions of the Telugu states proved fruitful, bolstering the film's success.

Lead actress Mamitha Baiju's portrayal has captivated Telugu cinema aficionados, propelling her into discussions for potential collaborations with esteemed production houses. Meanwhile, the film's Tamil Nadu release on March 15, 2024, saw a favorable reception, adding another feather to its cap.Meenakshi Raveendran, Akhila Bhargavan, Althaf Salim, and Mathew Thomas made captivating cameo appearances, enriching the narrative with their presence. The film's musical score was masterfully crafted by Vishnu Vijay, complementing its emotional depth and intensity. Ajmal Sabu and Akash Joseph Varghese's cinematography and editing skills added finesse and coherence to the storytelling, elevating the viewing experience to new heights.

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