Mahindra has ushered in a new era of in-car entertainment with the launch of the ‘Sonic Studio Experience by Mahindra,’ India’s most immersive and expansive audio experience yet. Debuting in the recently unveiled BE 6e and XEV 9e Electric Origin SUVs, this cutting-edge sound system redefines auditory excellence, transforming every journey into an acoustic voyage.

Bringing together the expertise of two global music icons—Padma Bhushan and Academy Award winner A.R. Rahman, and 15-time Grammy and 1-time Latin Grammy-winning sound engineer Richard King—Mahindra has set a new benchmark in in-car audio. The Sonic Studio Experience is powered by a state-of-the-art 1,400-watt, 16-speaker Harman Kardon music system, seamlessly integrated with Dolby Atmos technology.

Rahman has meticulously crafted a personalized Sonic Suite, featuring exclusive delight sounds, experience modes (Calm, Cozy, Club), chimes, and alerts to elevate cabin acoustics. Richard King’s mastery ensures the finest sound tuning, guaranteeing an unparalleled listening experience.

“Working on the BE 6e and XEV 9e has been an immensely satisfying experience as I sought to create a soundscape that transforms every drive into a memorable journey,” said A.R. Rahman. “By envisioning the emotions passengers might be experiencing, my goal was to design sounds that enhance and complement their journey in a uniquely enjoyable way. It’s been a joy collaborating with Mahindra and the team of experts to bring this vision to life.”

At the heart of the Sonic Studio Experience is the groundbreaking VenueScapes Live, an innovative technology that authentically recreates the acoustics of legendary concert venues like Mumbai’s Royal Opera House, Boston Symphony Hall, and Wembley Stadium. The immersive soundscape allows passengers to embark on a musical journey across global sound landmarks within the SUV cabin.

Adding to the magic, the system’s advanced algorithm captures and integrates occupants’ singing, whistling, or talking into the audio, recreating a real-time concert-like experience. Engineered to perfection, Harman Kardon’s experts, in collaboration with Mahindra, have rigorously optimized the sound to ensure unparalleled clarity, depth, and realism for every seat.

With the Sonic Studio Experience, Mahindra becomes the first Indian OEM to integrate this next-generation in-car audio technology. As Mahindra’s latest eSUVs set a new benchmark for audio excellence, they promise to become the ultimate stage for music and technology enthusiasts alike.