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Lady Super Star Nayanthara becomes an investor for a Beverage brand

Saturday, July 31, 2021 • Tamil Comments

The love birds of Kollywood actor Nayanthara and director Vignesh Shivan have invested in the Chennai based Beverage Brand Chai Waale. The brand secured another round of funding worth ₹5 crores from existing and new investors.

Angel investors Sunil Sethia; Sunil Kumar Singhvi, Manish Mardia and UNI-M Network, a Mumbai-based angel network are among the others. Additionally, private organisations such as Unlisted Kart LLP is also played a major role in this round of funding .

“80% of the current funding will be utilised in physical store expansion. We aim to have 35 fully functioning stores by next year. The rest of the funds will be earmarked for marketing, expansion of back-end systems & managerial team,” said Vidur Maheswari, founder, Chai Waale.

“During the unlock phases, we increased our digital marketing and e-commerce budgets to acquire a new customer base online apart from our existing loyal customer base. We are bullish about our growth trajectory in the upcoming year, given the robust set of investors,” he added. It is also notable that Chai Waale currently has 20 outlets in places including Anna Nagar, Kilpauk, Alwarpet, and Adyar.

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