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From Big Screen Success to Digital Domination: "Irugapatru" tops in OTT charts

Wednesday, November 22, 2023 • Tamil Comments
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'Irugapatru' is the latest feel good romantic drama about three dysfunctional couples. This movir produced by Potential Studios has left an indelible mark, captivating audiences not only in theaters but also dominating OTT charts since its Netflix debut.

The ensemble cast of the movie is led by talents like Vikram Prabhu, Shraddha Srinath, Abarnathi, Vidharth, Shri and Saniya Iyappan. Director Yuvaraj Dayalan chronicles the uncertainty of human emotions and the hardships in a marriage. This relationship drama explores the complexities of human connections, particularly among married couples.

The film hit the theatres on October 6 and went on to become a superhit. It received significant praise due to its captivating story, screenplay, dialogue and outstanding performances, which have struck a deep chord with audiences.

Within a few days of its release, social media was abuzz with memes, brief video clips and dialogue from Irugapatru, taking the world of netizens by storm, becoming viral. The film's powerful couple therapy like narrative and relatable characters have also ignited many discussions across platforms and have made a positive emotional impact with viewers.

Irugapatru debuted on the popular OTT platform Netflix from November 6 following its blockbuster theatrical run. The film's success is also evident from its continued presence on Netflix's top 10 and is a testament to its timeless appeal and the storytelling's enduring force.

Producer SR Prabu conveyed his appreciation for the tremendous response, saying, "We are humbled and ecstatic about Irugapatru's amazing reception. It's encouraging to see how the film's emotional heft and genuineness resonate with viewers. The triumph of the movie validates our dedication to elevating captivating narratives to the forefront."

The universal themes explored in "Irugapatru" make it an ideal candidate for adaptation, as its emotional resonance and relatable characters transcend cultural boundaries. Hence, following the phenomenal success the remake rights of the movie are in demand. Producers and filmmakers from other regional languages are expressing keen interest in bringing this poignant relationship drama to new audiences in their landscape.

The "Irugapatru" crew is grateful for the audience's continued support and believes that the film's influence will live on in people's hearts for years to come, even while it continues to top the OTT charts. It is to be noted that even after the ott debut, the film still continues its dream run in several theatres thoughtout tamilnadu.

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