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Boycott trends had little to do with the failure of 'Laal Singh Chaddha'

Sunday, September 4, 2022 • Hindi Comments
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Boycott trends had little to do with the failure of Laal Singh Chaddha

Despite its all star cast, large scale production and elaborate marketing campaign, Aamir Khan's 'Laal Singh Chaddha' turned out to be a box office dud. The film faced a lot of negative publicity and boycott demands at the time of its release and many believe that it is the prime factor behind its failure. However, filmmaker Vivek Agnihotri has a different take on things and he believes that boycott trends had little to do with box office debacle of 'Laal Singh Chaddha'.

According to a recent report in Hindustan Times, Vivek told Kushal Mehra, “I have a very logical question to ask and then I will stop. You can answer me after that. Let's take Laal Singh Chaddha as an example and I hope Aamir Khan listens to this and understand because I am not just somebody. I am saying the right thing. Everyone in the industry is saying that ‘bhakton ne film ko barbad kar diya (bhakts ruined the film) but do you know how many votes Narendra Modi gets in India? 40 percent okay? So let's take this 40-50% away from his audience. Then also, where are the rest of 50% people?"

Explaining his point further, the filmmaker stated, "In the worst possible scenario, you might at least have some loyal audience. And if you do not have a loyal audience then that means everything was bogus and fraud. You were fooling people and why are you even charging 150-200 crore then? If the boycott was real then this time it wasn't violent. During Dangal the boycotts were violent. People were shutting theatres. During Padmaavat, some theatres were put on fire during protests but they were super duper hit films. Dangal was a blockbuster because people saw your sincerity. You played a dad, you gained weight for the role and people saw that but can anyone tell me what is this Laal Singh Chaddha about? No one knows that."

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